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Been enjoying the Gana en Grande McDonald’s commercials I’ve been seeing stateside. It’s an interesting play on multiple fan allegiances and dualities in identities in America.

Also, is it totally terrible this reminded me of Peggy Olson’s Burger Chef pitch on Mad Men? Obviously not as pessimistic or dramatic of a backdrop, but definitely playing on the fast food restaurant as a neutral ground that brings families together theme, also playing on social connection.

I’ve been ragging on Adidas ad campaign most of this World Cup, but this full-length version is redeeming.  It’s just a shame the other iterations of this commercial show discordant bits of and pieces of this story rather than taking advantage of the full narrative (accompanied with a great Kanye track).  

This is in contrast to Nike’s rollout of three distinct ads for its #riskeverything campaign with the tense teaser featuring Neymar, Rooney, and Ronaldo; whimsical childhood fantasy Winner Stays and giving Pixar a run for its money with the animated The Last Game.

Slicing this same commercial again and again made the storytelling weak compared with Nike’s three distinct narratives to fit the #riskeverything.  I saw at least two one-minute versions of the Adidas that couldn’t stand on its own.  

It’s interesting given that both Adidas and Nike have additional commercial content, such as the star power in Adida’s other version featuring the likes of David Beckham Zinedane Zidane.  But Nike, unlike Adidas, really executed well on using right content for commercials and also online interactive content here, with the multiple stories for TV and ask Zlatan features online.  I didn’t notice Adida’s other content until today because I wasn’t interested enough to look before, and we’re in the group of 16.  Seems like a missed opportunity, speaking as an Adidas fan.

At least this long form shows it’s not a total flop.  I especially like the inclusion of fans and hip hop culture (an overwhelming theme in advertising this World Cup) that draws in the audience much more viscerally instead of the more putting off initial versions.  

At least this long form shows it’s not a total flop.  I especially like the inclusion of fans and hip hop culture (an overwhelming theme in advertising this World Cup) that draws in the audience much more viscerally instead of the more putting off initial versions.  

Love this great branding video, complete with corny British accent guy and soft music in the background.  From @lyft.  Full disclosure: am a former Lyft driver.

From the Lyft blog:

Introducing Carstache 2.0

In the automotive facial hair industry, there are those who simply do, and those who dare to challenge the status quo. After tireless research and testing, we’re proud to introduce the new standard for car mustaches: Carstache 2.0.

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